IWC And Santoni Participate In ‘Made With Love’ Campaign

Month-long event for customers to enjoy bespoke activities.

IWC Schaffhausen and luxury leather manufacturer Santoni have announced a joint participation in the Harrods ‘Made With Love’ campaign.

The campaign is a series of exclusive product launches and bespoke activities taking place in the luxury department store in London over the course of a month. It is also held to celebrate highest level of craftsmanship.

For the campaign, IWC has invited a leather craftsman from Santoni to demonstrate their skills in the IWC Schaffhausen Boutique located in the Fine Watch Room at Harrods. They will be highlighting their range of individual Santoni straps that are available on selected IWC timepieces, such as the new Portugieser Perpetual Calendar and Portofino Midsize Collection.

On 8 August 2015, in a separate showcase, Santoni’s leather artisans will be demonstrating their famous skills in ‘anticatura’; the painstaking, multi-layered colouring process of the custom-made leather watch straps available exclusively on selected IWC timepieces. It will take place for one day only.

“We are delighted to have the opportunity to offer customers such a rare insight into the artisanship and skill that goes into creating every one of IWC’s bespoke Santoni watch straps,” said IWC brand director Simon Chambers. “Santoni has proven an ideal partner for the brand, sharing our high standards of excellence with meticulous attention to detail and a love of craftsmanship.”

‘Made With Love’ will launch in Harrods on 1 August 2015 and will run until the end of the month. The event will allow customers the opportunity to take part in an array of bespoke activities from the world’s finest brands, ranging from exclusives and limited-edition products through to custom-made and personalisation services.

www.iwc.com

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